To build a simple digital home lending platform that fits every client perfectly.
Every client has different needs; that’s why we made our technology modular. We help all of our clients tackle their unique home lending challenges and realize their differentiated vision of lending.
A world where financial success is possible for everyone, thanks to an innovative home lending experience.
The Roostify Journey
Before we started Roostify in 2012, the mortgage process was inefficient and left consumers feeling confused and alienated. Getting a home loan was slow, nothing was automated, and there was way too much back and forth between lenders and consumers. Worst of all, the process wasn’t transparent—consumers would submit personal information into a void, with no idea what was supposed to happen next.
So we started to create one perfect digital mortgage solution.
The problem was: we couldn’t—because every lender we talked to did home lending a little differently. They all had different ideas of what made the “perfect” digital lending solution. There was no one-size-fits-all solution.
There was, however, one commonality: every lender wanted a truly consumer-centric solution.
Then, it hit us. Instead of trying to build the perfect out-of-the-box home lending solution, we created all of the required components, in modular, configurable pieces, with the consumer’s experience in mind. That way, we could give lenders digital mortgage solutions to suit their specific needs and become genuinely consumer-centric.
Today, Roostify helps lenders process over $50 billion in loans each month, from large enterprise banks to thriving independent brokerages. No two versions of the Roostify platform are identical, but we serve all our clients the same way: making their lending process smarter, faster, and most importantly, simpler.
WE WORK BEST WITH
Our most successful clients...
Have a clear vision for optimal home lending
You know what your ideal home lending solution looks like—and we’ve got the building blocks so you can make it a reality.
Know the value of maximizing efficiency
Simplifying your lending process gives you the opportunity to focus and evolve—spending time on things that really matter.
Are ready to take home lending to the next level
You have some digital capabilities, but is it doing everything you need it to be? You’re ready for something tailored, smart, and complete. That’s where we come in.
OUR LEADERSHIP TEAM
Guiding us to achieve our mission
There is not much in common across the Roostify team—we come from various backgrounds, work from different parts of the United States, and have diverse expertise. But the few things we all have in common are the most important—these are the things that unite us.
We’re bound together by our passion for making home lending accessible to all people. We’re fueled by our love of problem solving and innovation. And, because we’re a founder-led team, we’re tight-knit, collaborative, and supportive above all else.
Reimagining home lending, together
180 Howard Street
San Francisco, CA 94105
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