Open the door to accessible wealth

Empower homeowners to achieve their financial goals with a modern home equity lending experience that converts.

roostify home equity solutions

Build a better home equity lending experience

With Roostify’s digital home equity solutions, you can make it easier for homeowners to achieve their financial goals by taking advantage of their home equity. Roostify's cutting-edge platform of home equity solutions enables you to provide flexible home equity lending options and a streamlined experience that turns borrowers into lifelong customers.

Deliver the digital experience your homeowners expect

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fast and interactive

Capture applications for HELOCs and HELOANs through an intuitive, responsive experience

100% digital application

 Enable borrowers to fill out their home equity lending application wherever they are and whenever they want, with or without the support of your team

Application pre-fill

Pre-fill loan applications with verified data from your own systems as well as third-party sources

Leverage the power of automation for faster closings

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Automated income and employment verification

Streamline the borrower verification process with trusted data, saving you and the borrower significant time


AI-powered intelligence

Give your clients real-time feedback when they upload incorrect or illegible documents and streamline the underwriting process


Data-powered asset analysis

Expedite the underwriting process with reliable information about your borrower’s financial profile

Meet clients where they are as a trusted financial advisor

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Lead generation tools

Attract and convert new customers at the beginning of their journey with our interactive product calculator

Personalized experience

Engage with each and every one of your customers through personalized messaging and touchpoints based on their unique needs

Faster approval process

Reduce your origination costs with a quicker time to close powered by automated data and streamlined digital capabilities

How are homeowners using their home equity loans?

Understand your customers financial goals, offer personalized guidance, and boost your customer lifetime value.

0 %

Home Improvement

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Debt Consolidation

0 %


Source: Roostify application data for home equity lending products from Jun/2021 - Jun/2022.

Create Lending Customers for Life

Attract new customers and retain existing ones

Increase customer loyalty by empowering your customers to build wealth through home equity products.

Set yourself apart from the crowd

Create an experience that is unique to your business with low-code and no-code settings.

Capitalize on untapped home equity

Drive more volume and increase ARR by offering lower-interest rate home equity products (when compared to credit cards)

Explore Our Mortgage Platform

Imagine streamlining the entire lending process, from application to close, with a seamless, integrated digital experience. That’s what our platform can do for you.

Tap into Home Equity Today

There’s over $6 trillion of untapped home equity in the United States. Are you positioned to take advantage of it?ed to take advantage of it?