Roostify CEO Explains How High Quality Data Can Transform Lending

In principle, the mortgage industry knows that emerging technology has the potential to improve every part of the lending process. A number of entrepreneurs have found dramatic success in the online lending arena by embracing the benefits that digital tools have to offer. One of the key factors driving these success stories is data integrity.

Though not as familiar a phrase as “big data” or “data security,” data integrity is at the core of the ongoing technological revolution. The quality of data is what makes the powerful analytics and personalized consumer experiences of tech innovation possible. It is also an absolutely crucial part of innovation in the lending industry.