The Mortgage Industry (Finally) Moves Online

For home buyers, the process of securing a mortgage is long and nerve-racking with lots of paperwork.

“When I went through my home purchase experience I was frustrated by how offline, opaque and inefficient that experience was,” recalled Rajesh Bhat, cofounder and CEO of Roostify, a white label solution that allows mortgage originators to create digital experiences for their customers.

“Anywhere in the world, buying a home remains something that is very paper driven, facilated by many intermediaries and often times, you don’t have a good idea what those parties are doing,” he added.