Early bank partnerships fuel quintupling of revenue for Roostify

 San Francisco Business Times

Roostify has its roots in the frustrating process of buying a home. CEO and co-founder Rajesh Bhat moved to the Bay Area with his wife and was shocked by the complexity that surrounded the mortgage and lending process. Bhat eventually decided to start a company to address what he considered a profound information imbalance among consumers, lenders and everyone else involved in a loan. The company is now a mortgage technology solution that streamlines the lending process for consumers.