New Features Designed to Streamline Communications with Real Estate Partners and Enable Lenders to Develop Enhanced Referral Networks
San Francisco, Calif. (July 28, 2014) - Roostify (www.roostify.com), a provider of automated mortgage transaction technology, today announced several enhancements for its platform, which is designed to accelerate and simplify the mortgage experience for all parties involved. The new features will help loan officers to ensure that realtors stay up-to-date over the course of each transaction.
Roostify provides step-by-step guidance in the mortgage closing process, including loan application completion, qualification document submission, and tracking of the loan closing. Borrowers provide information in a streamlined manner and will always know where they stand in the process and what comes next, eliminating potential roadblocks along the way. Lenders get to settlement faster and improve responsiveness to clients and partners. “As our platform continues to get wonderful reviews from our customers and their borrowers, we continue to listen to their feedback and add functionalities that further enhance their experiences with Roostify,” said Roostify CEO and co-founder Rajesh Bhat.
Brett Bonecutter, branch director of Monarch Capital, a Roostify Power User, added, “Roostify is changing the game with several platform enhancements that demonstrate that they understand the needs of lenders. The smart questionnaire format prompts borrowers for documentation specific to their scenario, provides secure file upload for document sharing, and allows all parties to the transaction to view workflows. It’s saving us significant time and money on every transaction, and is allowing us to close loans faster.”
The platform’s new “Connections” feature allows loan officers to create relationships with real estate agents within Roostify and establish a unique joint referral link for each one. Real estate agents can then share the loan officer’s referral link with their clients and in turn be notified of all major events of the mortgage process – from application start to close. In additional to improved responsiveness to their real estate partners, loan officers can benefit from analytics informing them of the productivity of these relationships.
Roostify was founded by three technologists frustrated with their individual home buying and re-financing experiences who believed there was a more efficient, open way to complete transactions. Drawing on the expertise of real estate and mortgage banking veterans, Roostify provides a new web and mobile service that benefits borrowers, lenders, and agents. Roostify is headquartered in San Francisco, California, and is backed by private investors.