Roostify Named to HousingWire’s Tech100™

Real Estate Technology Enterprise Chosen as Company with the ‘Most Market Potential’

San Francisco, Calif. (March 25, 2014) - Roostify, a provider of automated real estate transaction technology, has been recognized as one of HousingWire’s 2014 HW TECH100™ and selected by the publication as the winner of the Market Potential category.

More than 400 applications were up for consideration for the inaugural year of the HW TECH100, a list of the 100 most innovative technology companies in the following industry sectors: residential mortgage lending, residential mortgage servicing, residential mortgage investments and/or residential real estate.

HousingWire’s editors also selected six winning firms representing each of the different dimensions of innovation that serve as the foundation for the competition: Unique Solution, Elegant Implementation, Market Influence, Growth, Market Potential and Something Else Entirely. Roostify was selected for the Market Potential category.

Calling Roostify “a start-up SaaS with some serious investors,” HousingWire wrote: “The platform improves client responsiveness and reduces cycles for loan officers, while giving buyers visibility into every step of their loan and home closing. The upside for everyone is a faster contract-to-closing process. With its combination of tech know-how and experienced real-estate investors, and of course a winning product, we predict Roostify will be the start-up to watch this year.”

Roostify provides step-by-step guidance in the home and loan closing process, including loan application completion, qualification document submission, and tracking of the loan closing. With Roostify, borrowers always know where they stand in the process and what comes next, eliminating potential roadblocks along the way. Lenders get to settlement faster, and receive far fewer unnecessary phone calls and emails. Real estate agents get the benefit of a smoother, quicker process that streamlines the transaction, eliminates time and increases potential referrals from satisfied clients.

“As the HWTECH100 includes technology providers servicing the entire housing economy industry, we’re honored to be included on the HW TECH100 and win the ‘Market Potential’ category.” said Roostify co-founder and CEO Rajesh Bhat. “There is tremendous interest in our product because it solves major pain points that can frustrate consumers and cause delayed closings or deals to fall apart – inefficiency and confusion. We are able to create a seamless mortgage experience that allows buyers, lenders and realtors to collaborate at every point in the process in real time with maximum simplicity and transparency.

“With more than 400 firms under consideration this year, selecting 100 was incredibly difficult – and making the cut should be considered a distinct honor,” said HousingWire Executive Editor Jacob Gaffney. “What really stands out to me is this: for the firms included in the 2014 HW TECH100™, the average reported customer growth rate year-over-year was a whopping 359 percent. This tells me that innovation is really taking off when it comes to the future of the housing economy.”

For more information on the HW TECH100™, read the March 2014 issue of HousingWire or visit

About Roostify

Roostify was founded by three technologists frustrated with their individual home buying and re-financing experiences who believed there was a more efficient, open way to complete transactions. They leveraged the expertise of real estate and mortgage banking experts to develop this new web and mobile service that benefits agents, lenders and home buyers. Roostify is headquartered in San Francisco, California, and is backed by private investors.

About HousingWire

HousingWire is the nation’s most influential news source covering the U.S. housing economy, spanning residential mortgage lending, servicing, investments and real estate operations. The company’s news, commentary, magazine content, industry directories, and events give more than one million industry professionals each year the insight they need to make better, more informed business decisions. Learn more at