Roostify Unveils New Decision Builder to Improve Pre-Application Consumer Experience and Drive Leads

New tool empowers consumers with accurate, easy-to-understand loan product information

San Francisco, Calif. (October 19, 2017) - Roostify, a provider of automated mortgage transaction technology, today announced the upcoming release of Decision Builder, a new tool that will enable lenders to easily provide their prospective applicants with a clear, easily-digestible view of their loan options, based on the lender’s actual product and pricing system. The company will be offering live demonstrations of Decision Builder for the first time at the upcoming MBA Annual Convention.

“Consumers often approach a home loan with a lot of anxiety, in part because traditionally very little information has been available to them,” explained Sandeep Aji, Vice President of Products at Roostify. “It often isn’t clear how much the consumer can actually expect to pay each month, or how much money they will need to close, until very late in the process. With Decision Builder, consumers can get an accurate idea of what to expect before they even fill out an application.”

The Decision Builder tool can be placed on a lender’s existing website, and features a handful of dropdown questions, such as the desired loan amount, the expected down payment, and the ZIP code of the house to be purchased. With that information, Decision Builder will generate a series of loan options based on the lender’s product and pricing system, showing the consumer what products and rates they would qualify for. Each option is presented in a visual, easy-to-understand interface with clear explanation of the benefit of the loan product – for example, a lower monthly payment or low total interest. From there, the consumer can more easily evaluate which loan product is right for them.

With accurate, realistic loan information from the lender’s website, the consumer can carefully consider their options on their own time, without the pressure of having to decide within the limited window of an appointment with a loan officer. When they’ve made a decision, the interface includes a convenient option to move forward on their chosen loan with the click of a button.

Aji noted that the benefits aren’t limited to consumers; Decision Builder offers lenders the opportunity to both convert more leads to applications and bring more applications to closing. “Offering this information to consumers trying to educate themselves allows lenders to establish a trust relationship early on with prospective clients, increasing the likelihood they will apply with that lender. It also increases the overall quality of the applications because consumers start the process seeking a loan product they already know will work for them.”

Roostify will offer demos of Decision Builder at Booth 411 at the 2017 MBA Annual Convention, taking place 10/22-10/25 in Denver, CO. For more information or to schedule a demo, please contact Decision Builder is scheduled to release to general availability by the end of 2017.


About Roostify

Founded by consumers looking for a better way to buy a home, Roostify leads the industry in delivering accelerated and transparent online mortgage experiences.  From enterprise banks to independent brokerages, dozens of lenders across the United States trust Roostify to speed up closings, reduce unnecessary work and give their customers a smooth, anxiety-free mortgage experience. Since 2014, Roostify has helped close thousands of home loans nationwide.

Roostify is privately funded and headquartered in San Francisco. For more information, please visit