Roostify Leverages Optimal Blue to Automate Buyer Approvals Throughout Digital Mortgage Lending Experience

Roostify Leverages Optimal Blue to Automate Buyer Approvals Throughout Digital Mortgage Lending Experience


—Roostify expands existing partnership with Optimal Blue to incorporate industry-leading product & pricing solution into platform—

SAN FRANCISCO, CA — Roostify, the nation's most trusted digital lending platform, today announced an expanded relationship with Optimal Blue, the leading provider of secondary marketing automation to the mortgage industry. The enhanced functionality obtained through this collaborative partnership will enable Roostify to further automate the digital lending experience for their clients by embedding Optimal Blue’s comprehensive pricing capabilities directly into their platform. Roostify has leveraged Optimal Blue’s product eligibility and pricing (PPE) technology to support lead generation efforts since 2016. Now, the enhanced integration enables their digital lending platform to deliver Optimal Blue’s robust, accurate pricing options directly to loan officers and borrowers, without ever leaving the Roostify environment.

The enhanced integration enables loan officers to access product and pricing information, and seamlessly share this data with borrowers at any time, from anywhere, through a fully mobile-optimized solution. The ability to access this data at the immediate point of need equips users with added flexibility and ultimately increases loan officer productivity and borrower engagement.

“Optimal Blue is committed to working with technology-forward partners that truly understand the incredible value of delivering accurate product and pricing to all relevant access points within the loan lifecycle,” explained Bob Brandt, vice president of marketing and strategic alliances at Optimal Blue. “We are pleased to expand our relationship with Roostify as they leverage our robust APIs to improve the digital mortgage experience for lenders and their clients.”

“Our partnership with Optimal Blue has been a significant value add for several years, starting with lead generation,” said Rajesh Bhat, co-founder and chief executive officer of Roostify. “With the enhanced integration of their PPE technology into our platform, we now have real-time borrower approval that elevates the customer experience and is best in class.” 


About Optimal Blue

A financial technology company founded in 2002, operates the Digital Mortgage Marketplace and connects the mortgage industry’s largest network of leading originators and investors to facilitate a broad set of secondary market interactions. With technology solutions that include product eligibility and pricing, lock desk automation, risk management, loan trading, and robust data and analytics, more than $750 billion of transactions are processed every year across the Optimal Blue platform. For more information, please visit


About Roostify

Founded by consumers looking for a better way to buy a home, Roostify leads the industry in delivering accelerated and transparent digital lending experiences, processing nearly $20 billion a month in loans. From enterprise banks to independent mortgage lenders, lenders across the United States rely on Roostify to speed up closings, reduce risk and unnecessary work, and improve their customers’ lending experience. The company’s highly secure, future-proof lending platform is trusted by some of the world’s largest lenders.



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